15 New Models with Sustainability in Mind Range in Size from 43 Inches to 98 Inches and Incorporate Commonly Requested Professional Features

Weybridge UK, 7th June 2023 – Sony Electronics is adding 15 BRAVIA 4K HDR professional displays to its expansive portfolio with the launch of the BZ50LBZ40LBZ35L and BZ30L series, which are optimised for commercial environments where reliability, picture quality, and broad compatibility are required. With options covering high-end, mid-range and standard needs, and sizes from 43” to 98”, the new lineup offers an extensive array of displays to address every demand, while incorporating Pro BRAVIA users’ favourite features such as unparalleled image quality, a wider viewing angle, thoughtful professional features, and a smart System on a Chip (SoC) platform.

A unique differentiator of the new lineup includes the bright BZ40L series, which features a state-of-the-art panel treatment, unlike competitive displays on the market. The BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection, while maintaining deep blacks and high contrast.

“As we evolve our BRAVIA professional display offerings, we’re mindfully looking to address our customers’ latest requirements and needs, while prioritising sustainability, and we’ve done just that by expanding our lineup and incorporating new technologies that address customers’ needs for a high haze, anti-reflection, non-glare portfolio that supports installations in bright, high ambient light environments,” said Christopher Mullins, Head of BRAVIA Professional, Sony Europe. “Pro AV users continue to trust Sony’s professional displays due to their picture quality, flexibility, range of sizes and ease of use and we know they’ll value the new options’ exceptional combination of features that meet the challenges of today’s changing commercial landscape.”

The latest BRAVIA professional display series consists of the following models:

The flagship BZ50L with Sony XR processing and unrivalled picture quality boasts 780 nits of brightness in a larger sized display:

• FW-98BZ50L (98”)

Additional highlights of the 98” BZ50L include a roughly 22% reduction in weight and 28% slimmer bezel width when compared to the BRAVIA professional BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated into the bottom of the display, while vertical handles are featured on the top.


The high brightness, non-glare BZ40L series with X1 processing achieves 700 nits at a high 47% haze with anti-reflection (except for the FW-85BZ40L, which achieves 650 nits at 58% haze), without loss of contrast:

• FW-85BZ40L (85”)
• FW-75BZ40L (75”)
• FW-65BZ40L (65”)
• FW-55BZ40L (55”)

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The enhanced BZ35L series features increased storage and 550 nits of robust brightness and an X1 Processor:

• FW-85BZ35L (85”)
• FW-75BZ35L (75”)
• FW-65BZ35L (65”)
• FW-55BZ35L (55”)


The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness:

• FW-85BZ30L (85”)
• FW-75BZ30L (75”)
• FW-65BZ30L (65”)
• FW-55BZ30L (55”)
• FW-50BZ30L (50”)
• FW-43BZ30L (43”)


All 15 models incorporate sustainable elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes.

The BZ50LBZ40L and BZ35L series include an increased internal storage of 32GB for more flexibility and ease of use. All models feature a new centre alignment rail kit for easy mounting. The portfolio also incorporates a common chassis design for easily choosing suitable brightness models without requiring installation re-design.

The new BRAVIA professional display line-up will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation, and retail applications.

In Europe, all L-series models BZ30LBZ35LBZ40L and BZ50L are planned to be available from August 2023. The new pro BRAVIA displays feature a 3-year PrimeSupport package and an optional 2 year extension can be purchased.

For more information on Sony’s professional display technologies, please visit pro.sony.

To further support the launch of the new models, Sony’s BRAVIA Supervisor tool is now available for customers, to streamline the installations of its BRAVIA 4K professional displays. BRAVIA supervisor revolutionises the deployment and configuration of BRAVIA professional displays across the workplace, saving businesses crucial time and money. The BRAVIA Supervisor applications comes free with all /TM versions of the new BRAVIA line-up. To find out more, please visit TEOS.SOLUTIONS.

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