Purchased as a first in Europe by NEP UK, the Sony HDC-3500V features its innovative optical Variable ND filter creating control of shallow depth of field for live images
Weybridge, 4TH January 2024: NEP UK, part of the NEP Group worldwide network, has chosen to further its investments in Sony’s live production line up this year, by adding a number of HDC-3500V cameras to its portfolio. The HDC-3500V camera, announced at NAB 2023 come with an optical variable ND filter which allows operators to control the depth of field in their images, generating more creative options.
Last year NEP UK also chose the Sony HDC-F5500 cameras, which delivers a shallow depth of field with S35mm Large Format to live production workflows, alongside the ILME-FR7 and HDR capable monitors, combining PVM-X2400 and LMD-A240 models to build up its offering to its clients. The HDC-3500V cameras will be used throughout 2024, for entertainment but also live sporting events, happening amongst others, in Paris.
The HDC-3500V’s newly developed Virtual Iris function with optical Variable ND filter allows vision engineers to choose an iris ‘sweet spot’ on the attached lens by adjusting light levels entering the camera without changing the iris value. This gives the engineer fine control over the camera’s depth of field under varying light conditions, adjusting brightness using the optical variable ND filter instead of the lens iris.
“We’re always looking to pair our amazing people with the latest technologies when it comes to pushing the envelope in terms of what we offer to our clients for their events around the world,” commented Donald Begg, Senior Director of Engineering and Technology of NEP UK. “The variable ND filter in the HDC-3500V permits, if desired, the creation of images with a distinctive artistic tone, and we have been witnessing a growing appetite for that look and feel from our clients.”
“NEP and Sony have been working hand in hand for many years to deliver innovative technological solutions that make images stand out and this latest commitment is no exception,” said Norbert Paquet, Head of Live Production, Sony Europe.
For more information about Sony Live Production solutions please visit pro.sony/liveproduction
About Sony Europe B.V.
Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s leading Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions business across Europe. From R&D and engineering, design, to sales, marketing, distribution and customer service, we work to deliver Sony’s purpose to fill the world with emotion through the power of creativity and technology.
For more information, visit: www.sony.eu/presscentre
About NEP
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With a worldwide network of experts and cutting-edge technology, our unique Global Production Ecosystem empowers content creators and rights holders to tell stories in breakthrough ways. We’re built on 35 years of trusted experience across broadcast, live event, and virtual production to deliver the solutions you need—anytime, anywhere.
Headquartered in the United States, NEP has operations in 25 countries with over 5,000 employees. Together, we have supported productions in over 100 countries on all seven continents, and we’re still growing. Learn how we help our clients bring content to life at nepgroup.com
