High performance media storage specialist ELEMENTS will demonstrate the future of workflows to visitors at IBC2023, where the latest enhancements bring a complete 360˚ approach to media workflows.

The ELEMENTS platform embraces on-premise, cloud and hybrid environments, delivering the utmost flexibility for creative teams. It is compatible with most major cloud providers, and integrated tools make uploads even faster, with automated proxy generation for fast access. Users can create and mount cloud workspaces on their workstation to seamlessly work in the cloud with all creative applications. The proven user management tools simplify administration tasks for creative teams, giving them great accessibility while keeping content secure.

ELEMENTS hybrid architectures provide low latency, seamless synchronization, allowing for easy ingest to cloud workflows. Camera storage device content is automatically checksum validated as it is ingested, so it is ready for immediate cloud editing with Adobe Premiere Pro and DaVinci Resolve. Workflows incorporate comprehensive review and approval features including comments, annotations and secure share links, all built into the ELEMENTS Media Library.

IBC2023 also sees a new version of the BOLT media storage, now bigger, better and faster than ever. Speed and resilience is guaranteed by the all-NVMe architecture, and each BOLT is capable of storing 600TB in just 2U. Internal backplanes running at 70 Gb/s ensure high throughput, at 4k, 8k and beyond.

The IBC showcase will also focus on AI developments, including on-premise object detection, which allows users to remain in control of the content while enjoying all the benefits of intelligent automated metadata. The ELEMENTS solution is a double win: you train your own AI models using an intuitive visual interface, with the AI engines providing tagging and facial logo, as well as object recognition, for richly enhanced metadata. 

“The media industry is creating more content, with more cameras and more quality,” said André Kamps, CEO of ELEMENTS. “What defines efficiency and productivity – and therefore product investment choices – is the way workflows are described, managed and delivered. We look forward to showing IBC visitors through our new and enhanced platform, which delivers a giant leap forward in workflows.”

Find out more about the future of storage and workflows at https://elements.tv/ibc2023/ and visit ELEMENTS on stand 7.B25.

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