Villrich Broadcast – Lukkien invested in a 22×5 meter LED volume with ROE Diamond panels, a Disguise workflow, and Stype tracking.

 

Last year, Lukkien invested in a 22×5 meter LED volume with ROE Diamond panels, a Disguise workflow, and Stype tracking. In 2023, they started to create commercials, brand promo’s, film productions and more and will discover the full potential of their virtual production setup.

Villrich Broadcast consulted in their choice of camera tracking and after comparing two brands, Lukkien ultimately chose Stype. This system is very robust, quickly tweakable during a shoot, and is widely used in VP volumes around the world. The technical support from Stype is superb, which means that there is someone available for us 24/7 when we encounter any problems. This was an important reason for us to choose Stype, as it almost guarantees that any tracking issues during a shoot will not be a showstopper.

Virtual production itself can be very effective with just a single prop. However, the combination of VP with their in-house teams of set builders, art department, crew, and CGI gives endless creative possibilities. It is now better than ever to bring the outdoors inside or virtually build a set that is even more beautiful. Their goal is to seek a wide range of content production in addition to any high-end commercials or film productions. They can use the technology to create more production value for social and online content.

Think, for example, about centrally produced region-specific content for international brands. They can easily switch between locations, or turn a loft into a European, Asian, or American location with accents and a view. The possibilities are literally endless, so we hope to see great concepts from agencies or nice collaborations with other production companies. Lukkien is open to these kinds of connections, expanding the use of our virtual production set up.

About stYpe, provides tracking hardware for television and film studios. They specialized in camera tracking and lately expanded into talent & object tracking – all meant to introduce magical 3D virtual graphics to your sets! Their flagship products, RedSpy, Follower and StypeKit are used by industry’s leading edge broadcasters such as Fox Sports, BBC, ITV, Al Jazeera, and many others. stYpe can provide turnkey solutions for clients looking to spice up their broadcasts with real-time 3D graphics, sports analysis and much more!

Visit our website at www.stype.tv

About Villrich Broadcast | Consultancy & Sales, a consultancy firm with a strong focus on defining and implementing the commercial goals of its clients.

The Consultancy organization focuses on new product development and assisting in opening new (and expanding existing) markets around the world. Villrich Broadcast provides help in establishing contacts and assisting in negotiations, product placements, marketing, sales and follow up for a wide range of clients.

 

If you like to find out more how we can assist, feel free to get in touch [email protected] or visit our website at www.villrichconsultancy.com

 

Villrich Broadcast will be present at the NAB SHOW 2023 booth C5307 (at our partners booth Telescript International), Las Vegas Convention Centre, LV Nevada, USA from 16-19 April, looking forward seeing you there! Feel free to stop by to say hello!

 

Call Villrich Broadcast at +31 35 5771869 or email us at [email protected]

More information at www.villrichconsultancy.com

 

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#cine #commercials #villrichbroadcast

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