The NAB Show New York is returning October 21–23 with a bold new agenda that reflects the accelerating convergence of creator-driven content, sports innovation, and the future of digital storytelling. This year’s show, hosted at the Javits Center, is shaping up to be a high-impact gathering for the broadcast, media, and entertainment industries — and the headline act is sure to turn heads.
Leading the charge is Alessandra Catanese, CEO of Smosh, one of the internet’s most recognizable comedy brands. Catanese will take the stage on October 23 for a keynote fireside chat exploring how creators are not just entertaining audiences but building passionate fanbases, monetizing content across platforms, and defining brand voice in a noisy, ever-shifting digital landscape.
It’s a fitting capstone for an event that has clearly embraced the Creator Economy as more than just a passing trend. For the first time, NAB Show New York will feature a full-day Creator Economy takeover — complete with behind-the-scenes VIP tours, hands-on demos, and gear testing experiences aimed squarely at the growing army of online creators, influencers, and micro-studios. It’s a nod to how production tools, audience engagement strategies, and monetization models are increasingly being driven by those who live outside the bounds of traditional broadcasting.
But this evolution doesn’t stop with influencers and YouTubers. Another major expansion this year is the introduction of a dedicated Sports Track — a new initiative that brings together broadcasters, athletes, tech providers, and digital-first sports personalities under one roof. The track will explore how live sports production, streaming platforms, and athlete-led content are changing the way sports fans consume their favorite games and personalities. From virtual stadiums to player-controlled media narratives, the sports sector is undergoing its own broadcast revolution — and NAB Show New York is positioning itself as a central forum for these conversations.
Meanwhile, a third pillar of the event will be the Future of Journalism Symposium — a timely addition as local news faces ongoing disruption. This symposium promises deep dives into AI-driven news production, automation workflows, and experimental business models aimed at sustaining local journalism in a landscape defined by shrinking newsrooms and expanding digital audiences. Expect sessions that focus on not only newsroom technology but the ethics and economics of AI in storytelling.
For those who come to NAB to see what’s next in production, post, and live event tech, the exhibition floor will deliver in full. With over 300 exhibitors expected, the show floor will span everything from cloud-based editing systems to virtual production workflows, camera innovations to audio tools, and edge computing solutions that are redefining how and where content gets made. Whether you’re working in news, sports, documentary, or creator-driven verticals, the technology showcased promises to cover every part of the modern media pipeline.
NAB Show New York has always been a more compact, East Coast-focused counterbalance to its Las Vegas sibling. But this year’s lineup signals a broader ambition. By weaving together mainstream creators, sports content pioneers, and forward-looking news producers, the event is aligning itself with the sectors most responsible for reshaping the future of video.
Registration officially opens in July, but attendees can already get a head start by joining the pre-registration list — a smart move for anyone planning to take part in one of the most forward-thinking media events of the year.
Whether you’re a seasoned broadcaster, up-and-coming creator, or tech vendor trying to stay ahead of the curve, NAB Show New York 2025 looks like it will offer a snapshot — and perhaps a blueprint — for where the industry is heading next.
