Lightware names Siegfried Hermann as Vice President of Business Development for EMEA to develop new business areas and implement sales strategies
Lightware Visual Engineering, a leading manufacturer of matrix switchers, signal extenders and accessories for the professional AV market is excited to welcome on board another professional recognised across the AV industry for his leadership and expertise, as Siegfried Hermann has been appointed as Lightware’s Vice President of Business Development in the EMEA region.
Siegfried’s responsibilities will embrace the further expansion of Lightware into EMEA, the development of new partnerships with global corporations, and strategic planning of Lightware’s presence in the region.
Siegfried has been successful in various leading positions in the AV industry for almost 25 years, with nearly two decades at Crestron, including 6 years managing DACH region with sales and personnel responsibility. One of his key duties throughout his carrier has been the development of new business areas and sales strategies in the AV industry. Championing AV has become part of Siegfried’s DNA.
“After being in contact with the Lightware management for several years, I am very pleased to join this unique and private-owned European company in this new position. I am sure that my experience in the AV business will help us to drive the further development of Lightware in the years to come to make Lightware a leader in the EMEA AV environment,” said Siegfried.
“I am honoured to welcome Siegfried to our team at Lightware. Siegfried has a successful and proven track record in business development and will be instrumental to strengthen and build further our presence across the EMEA region and support Lightware’s continued growth globally.” added Szabolcs Turi, Executive Director, Business Development at Lightware.
With Siegfried Hermann joining the team as VP of Business Development in EMEA, Lightware demonstrates consistency in extending the company’s global footprint.
