Hares & Co., a major media and entertainment consultancy specialising in content distribution and monetization through digital platforms in the MENA region, relies on global video software provider Alpha Networks and Harmonic for the deployment of its OTT platform targeting the MENA region.

The consultancy based in Dubai (UAE) is utilizing Alpha Networks’ cloud-hosted video software Tucano and white-label user-interface Gecko, and Harmonic’s VOS® 360 cloud streaming platform to enable all actions related to video workflow (transcoding, packaging, encryption, origin, and storage).

The service aims to provide MENA content providers with a complete end-to-end multi-screen video platform solution to launch a world-class OTT service.

A large spectrum of video features to effectively be in control of content management and monetization

Thanks to its modularity, Tucano allows easy activation of a large list of video features according to clients’ needs. Hares & Co. next generation video platform will support different formats of video files, including Live & EPG, and will be equipped with all necessary tools for content management of VoD catalogs and subscriptions. In addition, the content editorialization module will help enhance content promotion on the homepage of the applications.

We are absolutely grateful to have Alpha Networks and Harmonic as trusted partners. Thanks to their technological expertise we are sure we will be able to give shape to our ambition to deliver a best-in-class platform solution for our partners in the MENA region.

Ammar Hares, CEO of Hares & Co.


For over 10 years, Alpha Networks provides innovative software solutions to answer the ever-growing demands of the video distribution market. Alpha Networks’ product portfolio includes Tucano, the modular video software and the ready-to-launch cloud video platform Bee. 

TV operators and media companies can complete their solutions with Gecko, the white-label framework UX. With more than 30 clients in Europe and Latin America, Alpha Networks prides itself on empowering innovation, accelerating   the   projects   go-to-market   and   enhancing   the   next   generation   TV-entertainment business. The company is internationally recognized by customers all over the world, such as Orange, Altice, Econet Group, TeleCentro, Bouygues Telecom, Canal+, NOS, TF1 and many others. 


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